White Roll (Sturgeon, Escolar & Halibut)

Internet-Famous Flavor. Old-School Craft.

Cold Smoked Salmon and Fish Rolls made the right way — clean ingredients, transparent sourcing, unforgettable taste.

Traceable Seafood No Artificial Preservatives Fresh-to-Door Delivery Trusted by Thousands

White Roll (Sturgeon, Escolar & Halibut)

8oz

$25.00 $30.00

White Roll (Sturgeon, Escolar & Halibut)

$25.00 $30.00

❄️ SHIPS COLD & GUARANTEED FRESH

Your order is packed in insulated packaging with ice packs and ships Monday–Wednesday only, so it never sits over the weekend.

If your fish does not arrive cold, we replace it. No questions asked.

The White Roll is a refined showcase of delicately cured fish, offering a smooth, luxurious texture and a beautifully balanced flavor. Carefully layered and pressed, this roll delivers a clean, cohesive bite that highlights craftsmanship and quality.

Lightly smoked and perfectly salt-cured with the finest sea salt and natural sugar, the curing process enhances the natural richness of the fish while maintaining a fresh, subtle finish.

This roll features three premium species:

Siberian Sturgeon
Halibut
Escolar

Silky and elegant, the White Roll is ideal for thin slicing, minimalist presentations, and elevated seafood boards where subtlety and sophistication shine.

What our customers say

Hear from real customers about their experience

Sarah Johnson

February 12, 2026

Absolutely love this fish! The quality exceeded my expectations and shipping was super fast. Will definitely be ordering again. P.S if you don't get the Mango Citrus Lox your missing out.

Michael Chen

February 7, 2026

Great customer service and the product is exactly as described. Highly recommend the fish rolls. I purchased the cherry bomb, red roll and 6 way and was blown away. Shipping cost needs work but its worth it cause it was at my door in 2 days in thermal pack with dry ice. The fish was colder then in my fridge. 5 stars for Cold Cure

Emily Rodriguez

January 31, 2026

Was worried about ordering at first but glad I did. Very satisfied with my purchase. The Omami Lox is to die for. The smoked Duck is the best duck I have had in a while. Never heard of these fish rolls but the Cherry Bomb Roll lives up to its name.

Sam & Alex

January 29, 2026

Found this company on FB and we ordered some Lox and Fish Rolls. Super fast shipping arrived in two days. Couldn't believe how buttery soft the Salmon was. The 4 way Roll sliced thin on a bagel is way better the Lox.

Alexander Dorovinsky

January 27, 2026

I bought fish with caviar. Bream, Vobla, Taranka. Just like being back home in Ukraine. Amazing to have such good quality here almost better then in Ukraine

Karen Bridesale

January 23, 2026

This Lox they make is like nothing you ever tried. Doesn't compare to the crap you buy in the store. This stuff is what you would expect in a Michelin Star restaurant being hand fed to you by Gordon Ramsey himself.